Theirs is a fascinating story. Adorable wrote some great songs, played some electrifying gigs and at one time appeared to have the world at their feet, but their star was short-lived. Falling foul of the all-powerful British music media, they were shunned, ridiculed and ignored. Theirs is a tale of how not to promote a band. How not to do an interview and how to pick your timing extremely badly.
Inspired by artists such as Echo & The Bunnymen, The Jesus & Mary Chain and The Psychedelic Furs, Adorable arrived on the scene just as Shoegaze was waning and just before Britpop really took off. It was easy for lazy journalists in the media to label them as just another band hanging on to the coattails of a fading genre, yet it would have taken only one gig for them to realise that Adorable were as far removed from Shoegaze as the Ramones were from Prog. This was not a band creating soundscapes whilst staring at their feet introvertedly. Adorable weren't a band shrouded in doubt and uncertainty. Adorable were bursting with confidence, self-assurance and totally in your face. They exuded belief, and backed it up with aggressive live performances. They had the tunes, the look, the attitude and the talent to make it all the way to the top. And they so nearly did.
Regularly playing to audiences of thirty or forty people, the band pulled off something of a coup when they got themselves on to the bill of a major showcase of unsigned bands being held at The Venue in South London in January 1992. The event was being sponsored by the NME and all of the independent record labels were sending their A&R men to check out the talent on offer. Adorable were only too aware that this may be their only chance of getting themselves signed and breaking through into the major league and, indeed, it was looking like an auspicious time for them. They had recorded an EP for Pat Collier's Money To Burn record label which included the tracks 'Sunshine Smile', 'I'll Be Your Saint' and 'Breathless' and it had attracted positive interest from the music press. Ultimately, it was never to make it to release. Adorable played their hearts out at The Venue and to everybody's surprise, they were snapped up by Alan McGee of Creation Records. Everybody had thought the major players would move for the highly-rated Suede, but McGee, as always, had his own ideas and walked away with one of the bands from the bottom of the bill.
'Sunshine Smile' would still turn out to be the band's first single, but it would appear in April 1992 on Creation Records after Adorable had toured supporting the hugely popular Curve. The single made Record Of The Week in the NME and topped the independent singles chart, yet little did the band know this would represent the high water mark of their musical career. It was all downhill from here.
If the press hated their attitude, McGee loved it and would work to promote the band in that light, producing promo pictures of the band overlaid with a sign that said 'Arrogant'. A Creation press release declared, "Adorable have established a dangerous reputation as the cockiest band in pop music. Their self-confidence transcends mere enthusiasm, rivalling the insolence of bands like The Sex Pistols." It was a tactic that would backfire massively, and the negatives began almost immediately with a live review by Paul Lester in Melody Maker (18th April 1992) declaring, "Schoolkids in a scout hut playing Echo tracks with feedback is not what I dashed across London for, believe me. Adorable aren't sassy, they're not sexy, they're not sharp, they don't even slouch with style. And they careen through every title in their set at the same breakneck speed, at the same deafening volume, all of which, not surprisingly, makes all the songs sound the same."
It got worse. Creation chose to release 'I'll Be Your Saint' as the band's second single containing the legendary lyrics, "I'll be love, I'll be your god." Oops. It was the ultimate bad luck that the review copy fell into the hands of Melody Maker journalists The Stud Brothers, ludicrously intelligent and thoughtful writers who had a fascination for innovation and style, and ones who couldn't see anything new in Adorable, certainly not enough to justify the rhetoric.
A second album, Fake, was recorded in too much of a hurry, leaving Pete particularly unhappy, and if your singer doesn't like the record there was little chance the press would give it much time. NME, who had been kinder to the band than most, got the title of the album wrong in their five-out-of-ten review in September 1994, calling it Vendetta and accusing the band of "drenching us with tawdry non-songs and dashed promises," and slating the "anodyne, limp-wristed nature" of the record. At each other's throats and dropped by their financially-crippled label, Adorable were quick to call it a day later that year.
Pete went on to record with Polak before retiring to Sussex where he recorded an acoustic solo album, the tapes of which lay in his kitchen drawer for years until he once again found enthusiasm for his music. This came when Pete teamed up with legendary guitarist Terry Bickers (House Of Love) and the duo released their first album, Broken Heart Surgery, in July 2014, many of the songs reworkings of those on Pete's solo album. It was a beautifully downbeat record full of wit and charm and bloody fine songs which met with a good response. Now the pair are back with their second outing, We Are Millionaires, due for release this summer which, no doubt will bring a little shade to the sunshine.
Yeah. I’m sure there were lots of other people who were tipping them off but basically we had an interview with Steve Sutherland who was then Melody Maker’s Assistant Editor or maybe about to become Editor, and we had seen them at the gig, at the Venue gig, and we really liked them. We kind of exchanged telephone numbers and kept in touch with them. I mean they had played a blinding gig that night and we thought they were excellent – and, uh, they hardly got any offers and we were really surprised, we couldn’t understand it. There was this label called Nude who no-one had heard of and that was pretty much it and we were a bit bemused because we thought they were excellent. The thing is at the time, ironically, we sounded like a lot of other bands who had been around maybe four of five years before, such as the Bunnymen and the Mary Chain, so a lot of the A&R people could get their heads around us because there was a reference point. But with Suede there was no reference point. They were going T Rex, they were going, “That’s music from ages ago, who’s going to want to listen to that?” But ironically that’s why they were so good because they didn’t sound like anything else around at the time. So we were sort of banging on about them to everybody we knew saying they’re great, they’re great, and we did the interview with Steve Sutherland and the interview finished and he said, “Well I saw them and I just don’t get it, I just don’t get it at all.” We told him to go and see them again because they were absolutely brilliant and he said, “Alright I’ll give them a second go,” and he went to see them a couple of days later and was totally blown away. You know I’m sure he had heard it from other people as well, but we were raving on about them for ages.
It has been reported that you were the first band to sign for Creation not to earn a fifty-fifty share?
I can’t remember the exact details but we probably were, yeah. Basically they had just signed a big deal with SBK, an American label, so the difference was we got a far more significant advance which meant that we could pay ourselves a wage.
Sixty grand?
Yeah.
What does that mean in practice? Do they give you that, is that yours?
Yeah, they give you half of it up front and half of it when your album has been delivered and accepted.
So you got thirty thousand pounds?
Basically your manager gets 20% so you have to take 20% off that, so that leaves you with £48,000, and then you only get half of that and that’s got to last you probably a year and four of you have got to live on that.
So it gives you enough to get by on?
Yeah, you have to put it in the context that that was in 1992 so £48,000 was significantly more than it is now. And in terms of just leaving university we were probably better off than most of our friends who were getting their first jobs. It wasn’t enough to buy a house, but it meant we were no longer just scraping by and we’d had shitty jobs. I hadn’t signed on but one or two of the others had been signing on – so it was a big leap. It felt like a big change all of a sudden not really having to worry about money. Not in a champagne and caviar type existence, but big for us in our early twenties.
It took the pressure off?
Yeah. So we were able to do that. Not being paid 50/50 wasn’t really an issue as far as I was concerned, for the best part of three years I was being paid to do what I wanted to do.
That’s £20,000 more than Oasis got.
So, not bad. Yeah, there you are. Who’s laughing now? In your face, Oasis.
Of course that deal with SBK meant your stuff was available in America as well?
Yes, that’s right. But we got really shafted by the whole SBK thing. After that happened Creation went and signed a deal with Sony and the Sony deal pretty much killed the SBK deal and SBK were really unhappy. They felt they had been duped and unfortunately they hit out in a really crappy way by taking it out on us. We were like the child in the unhappy marriage and being used as a hostage. We were due to go out to the States to do a tour. In those days touring didn’t basically pay for itself. Unless you were U2 or The Rolling Stones, there would always be a loss and the record company would have to pay for that, but it was seen as a very good way of advertising because you were doing gigs, you would get lots of press and local radio. So we were going out to the States but the label, about three weeks before, announced that they weren’t going to fund it. They were going to pull our tour because they wanted Creation to fund it. There was no reason why Creation should fund it, though, because it had always been the responsibility of the American label to fund tours in America. It was a really, really awkward situation and in the end the band ended up funding part of the tour ourselves because we just didn’t want to risk not going out and playing the States. So we ended up paying to do our own tour.
There were stories about you in the States ripping down your own posters.
Yeah, things hadn’t gone very well in the UK and our relationship with the press had soured pretty quickly and we were quite excited to go out to the States because this was like a chance to start again, people not knowing who we were, so we were genuinely really excited. It was like, let’s start again. And then we got there and some bright spark at the label in the States had come up with the idea that we were “Adorable, the band you love to hate” and we were sort of portrayed as JR Ewing bad guys which we didn’t want to play along with. We just didn’t want to do that. And then every interview would get two-thirds of the way through and the interviewer would say, “So what happened, they said that you are the band that people love to hate but you seem alright?” and we just kind of had to go, “Yeah, our label thinks it’s a good way to market us.” The whole thing slowed down because we weren’t prepared to see it through. We weren’t prepared to play that game.
Whose idea was the famous advert then – when the album came out?
I think it was McGee’s actually. I just wore a t-shirt that said 'Arrogant' or something like that on it and people kept asking for them so we made some up, and McGee really liked it. He just said, “Let’s do an advert that says “Adorable Arrogant The Band you Love to Hate” or something like that.
Did he encourage the whole antagonistic thing in the press?
He was quite a difficult character to be honest through most of it. I think a lot of the time he had a disdain for the press. He was more interested in the music, but he quite liked the rock and rollness of it. You know McGee was far more of a rock and roller than we ever were. Maybe not we, certainly more of a rock and roller than me – so he had more or as much attitude as me and certainly in terms of the lifestyle that he led he was certainly more rock and roll than I ever was. I never got caught up in the drinks and drugs and all that. I wasn’t interested in the trappings of rock and roll; I didn’t get into a band to be in a rock and roll band. It was all about the music for me. Not all about the music, I suppose, it was the total package, but it wasn’t about living a rock and roll dream. I think some of the other people in the band enjoyed that, those aspects, and that’s fine. There’s nothing wrong with that, it’s just not what I wanted to do.
Are you still in touch with the band?
Yeah, I still see them. We had our 20th anniversary in March 2010 and we all got together. It was the first time that all four of us had been in the same room for fifteen, sixteen years.
Any chance of you playing together again?
No, I don’t think so.
Not even a one-off?
I can’t, no. I can’t really see the point to be honest. My experiences of being in a band weren’t necessarily very enjoyable ones so I kinda fail to see the point of me going back and re-living that. You know, there were lots of tensions in the band and that’s all resolved now. We are in a position where all four of us can be in the room at the same time and there are no longer any issues, but it’s taken us fifteen years to get to that stage so why would I jeopardise that? With the exception of me, everyone’s got a job now and there’s no way we are going to go and do anything with it other than having a laugh, and I’m not going to have a laugh and I won’t be laughing. I don’t see the point. I just don’t want to get back together for the sake of it. 90% of the time bands get back together again, people go along, and they are happy at the start, but ultimately it’s never quite as good so I’m just quite happy to let it go. If there was something really exciting that I could do ... you know I’ve always wanted to play at the Albert Hall. If someone said you can do a gig at the Albert Hall I would consider it. If somebody offered me a ridiculous amount of money then I would consider it because I need money, but realistically no one is going to offer me a ridiculous amount of money or a gig at the Albert Hall, so it isn’t going to happen. I’m totally over Adorable. It’s like when you’ve had a relationship and it’s over, then if someone said, “Do you want to go and sleep with your ex-girlfriend?” you say “No”. It doesn’t mean you have a hang-up about her, it’s like it’s just part of the past. It’s over and you’ve moved on. It’s the same. I don’t really see it as a hang-up; it’s just part of the past. I’m happy being friends with the people in the band.
Would you play Adorable songs if you were doing a solo gig?
Yeah, I do – I went out to Italy and did a solo gig and I did a whole load of Adorable and Polak songs. I don’t have a problem with them you know, they are my songs, I have ownership of them so I’m totally comfortable playing them. It took me a long while to do that, to kinda actually claim ownership of them and so that it’s OK to play them. When I play with Terry we do ‘A To Fade In’, we’ve done ‘Homeboy’ before, we’ve done a Polak song before, and there are one or two other songs we might consider doing.
‘Homeboy’ is such a brilliant record.
Yeah it’s one of my favourites too. Basically the song stemmed out of stuff that either myself or Wil, the bass player, had written. We rarely had completed songs. We had like little bits, bits and bobs, and we would kinda stick them together. I would have a guitar riff and a basic structure or Wil would have a bassline and we would kinda work something out from that. They were initially quite disjointed and we joined them together, me and Wil primarily doing most of the work on them. Actually, ‘Homeboy’ was our worst ever performing single. It just completely died and we couldn’t understand it at all cos we thought it was - it was the single – we thought it was ...
Sure fire?
Yeah, within an indie context. We didn’t think it had crossover appeal but within an indie context.
I would have thought it would have had more crossover appeal than any of the other ones.
It was quite long that was the only thing about it and it just stiffed. We got really worried at that point actually because we were going, “Bloody hell, this is a really good single and if that crashed...” So yeah we got very concerned.
And we were very tired as well, we had done loads of touring. We had toured all over the world and came back knackered. It suddenly felt like we had just a few months to write songs when up to that point we’d had years to write the first album. When we came back we’d have a few months off in between touring and we didn’t particularly want to go into the studio and write stuff. We just wanted to catch up with our lives but there was a realisation we needed some songs – then there was a realisation that we didn’t have enough strong songs so we sort of had a second round of songwriting. Some of the strongest songs came in at the end like ‘Vendetta’. I think that and ‘Submarine’ were written right at the end when we realised we needed to write some more stuff and I think they are the strongest songs. It’s a pity we didn’t take another round or couple of rounds. If we had written another three or four stronger songs then the whole album would have been that much better, but it was very much what we had. We’d written thirteen or fourteen songs and we just went and recorded them all and they were the b-sides and the album. There was nothing else really, there was very little to work with.
Were ‘Kangaroo Court’ and ‘Vendetta’ aimed at your press coverage?
Yeah, ‘Kangaroo Court’ was very much written about my attitude, about how I felt that I’d been treated. I felt very frustrated about that in Adorable. We got interviewed about our debut single but we never got interviewed after that. We got continually slagged off in the press and yet I was never given the opportunity to answer any of those criticisms. I thought that was incredibly unfair but there is nothing more dull than a pop star going on about being a pop star, or a musician going on about the press and being misunderstood – it’s the classic self-fixated, head-up-his-arse musician who writes songs about how unfair it all is, and that’s what I did. The whole album reflected the realisation that we were fucked, so the whole tone is far more insular, inward looking and under attack.
Whereas Against Perfection sounds almost triumphant?
Yeah it is. With the first album you’re in your early twenties and you’re like “Yeah, let’s go – isn’t life amazing?” The second album is very introspective and it’s all to do with the experiences of being in the band. Internally in the band it was no longer a particularly harmonious experience.
Weren’t Creation big enough to pull an interview or something for you?
Obviously not. I’ve no idea how these things work, not paying them enough obviously. I think after we finished the first album we felt really frustrated because we felt that we had delivered our part of the bargain. What I wanted to do was to create a band that was really special and do something worthwhile and valid, and we felt we had delivered that on our first album. Obviously, what we had failed to do was all the other trappings, and managing how we came across in the media. In that part we had failed miserably but musically we felt we had done everything we could. I genuinely don’t think we could have done a better album. It wasn’t within us to make a better album. I’m not saying it was the best album ever made but it was the best album we could have made and we just felt that we had done the best album we could make and nobody was going mad about it. What did we have to do?
And I think, with the second album, we talked about changing the production and things like that but there was a reticence to do so. We did discuss trying to go in a slightly different way, but within the band there was some feeling that we should just almost reproduce the first album. Almost like if we just put out the first album again then people would accept it: they would get it if we did it enough times. Ultimately what happened was that we kept on writing similar songs to the first album but they were pale imitations, so ‘Kangaroo Court’ is quite a good song but it’s not ‘Homeboy’, and ‘Radio Days’ is a bit below average and it’s not as good ‘Crash Site’. And it’s like that all the way through the album. ‘Feed Me’ is OK but it’s not ‘Glorious’ which is the track it’s trying to be. ‘Have You Seen The Light’ is a bit ho-hum and it’s definitely not ‘Breathless’. The album just felt like it was full of those, it was full of things that were trying to be like the other ones but not managing to achieve it.
Is that why you titled it Fake?
No, I don’t think so. I can’t even remember why it was called Fake. There was some incredibly important reason why it was called Fake. In the mists of time I’ve just stopped caring why it was called Fake, why it was so important.